12 Digital Marketing Strategies to Ramp Up Your Sales

Prospective buyers want to know who’s used the product and how the product helped solve a problem. This is where businesses can highlight their product’s capabilities. Video case studies would have the client speaking about the product favorably. Marketing Automation trust video case studies more since the client’s face and words are being displayed. Whitepapers are used to generate leads in the form of gated content. Interested prospects would download a whitepaper after giving out a few details on a lead generation form.
Investing $600-$2,000 a month in VSO can give you an advantage over your competitors and help easily connect with both new and returning customers. Twitter Ads work similarly to Facebook Ads in that you can target an audience that isn’t following your profile. When you run a sponsored tweet campaign, your tweets will appear in their Twitter feed. Twitter Ads offers a CPC campaign, where you pay an average of $1.35 each time a user clicks, replies, or retweets your tweet or ad.
Your business can use videos toimprove your rankings in search results, attract more traffic to your website, and provide a quality experience to your users. Writing and publishing blog posts on aregular schedulealso gives your readers a reason to come back to your site. On top of that, it encourages search engines like Google to crawl your site more frequently so your newest pages show up in search results. Thanks toplatforms like WordPress, anyone can run a blog for practically no investment. Once you’ve achieved your goals for rankings, website traffic, conversions, and other digital marketing metrics, you must maintain your site so you can keep growing in the future. Local SEOis the process of adding your business to online directories and targeting location-based keywords with content on your site.
SEMRush also helps in content marketing by generating topics with the search volume for specific keywords. It provides a template for the content generation with specific guidelines on keywords to include in the content and reference sources that can be reviewed before writing the content. “I like this product because it allows me to accurately see the link profile of any website including competitors as well as their top-performing content and what keywords they’re targeting. The Ahrefs team is highly receptive to feedback from their marketer users and regularly posts useful tutorials and articles to improve your SEO game.
You can also write for other people’s blogs, magazines, or websites. This can increase your audience and put your business in front of more potential customers. Websites often use search engine optimization to ensure that their content will rank high on search engines and be easy for customers to find. Social media marketers manage a brand’s presence across various platforms, including interacting with followers and responding to complaints or questions. Social media managers may also be responsible for the development of targeted ads that raise awareness of their brand to users who may not follow them yet.
Under the umbrella of digital marketing is online marketing, which includes email marketing, paid ads on social media platforms, and search engine optimization . Additionally, and specifically regarding digital marketing platforms, choose tools that can give you accurate visibility across multiple marketing channels, not just one or two. Using SEO as a digital marketing strategy, companies can increase their visibility in search results on Google and other search engines. With a better spot in search results, your business can earn more website traffic, leads, and sales.
Internet users that visit a website come from different sources and backgrounds, and have varying needs and problems that have to be solved. Even if a business caters to multiple industries, several unique user profiles within each sector need to be accounted for. You can’t mesh dozens of different buyer personas to fit into one standard website copy. A story is crafted around the prospect that the business is engaging. Comparison tables, charts, and statistics are all elements within a sales presentation. Establishing the right message at the very beginning eliminates the need for any confusion, maintains consistency, and drives a better brand recall with the audience.
These businesses tend to have developed strategies across most digital marketing channels. These businesses often spend substantial resources developing a digital marketing strategy across many available channels. The cost for advanced digital marketing can be tens of thousands of dollars per month. Low Cost of Entry — To achieve the global reach of digital marketing through traditional channels, there would be a serious price tag attached. On the other hand, certain aspects of digital marketing can be achieved with a small investment of time and resources. For example, even small or startup businesses can create a website, manage social media and publish blogs without breaking the bank.